KNOW YOUR PLATE
Project: Group
Type: Branding, App
Software: Adobe XD, Illustrator, Photoshop
Brief: A 2022 brief in response to a question: 'How could we help people build a deeper connection to the living world, enabling them to become future ambassadors of the environment and help them to live more sustainably?'
Solution
Food sourcing and agriculture has been identified as key contributors to climate change. 26% of global greenhouse gas emissions are from food.
10 supermarkets control 94% of the UK grocery market and have a huge influence on what we eat. So we came up with came up with the idea for an app that measures the environmental impact of food, whilst encouraging a local, sustainable and healthier lifestyle.
The app three sections: home, scanner, and map. The home page allows for interactivity, with new challenges, polls and tips everyday. Local sustainable businesses also have the chance to advertise themselves. The map section shows all the local sustainable food businesses, with 'plant points' awarded to the user who visits them. These plant point can then be redeemed for discounts and rewards which are all environmentally friendly and encourage the user to care for the environment.
